Top Reasons you should Study Digital Marketing in 2024

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Digital Marketing

Top Reasons you should Study Digital Marketing in 2024

With its constant evolution, digital marketing is quickly becoming a vital component of corporate operations. Nowadays, every company allocates a portion of their budget to digital media. As a result, there is an increased need for qualified digital marketers.

Because digital marketing is changing, the concepts and methods that worked well two years ago don’t work as well now. Being an expert in a skill requires a strong desire to learn and familiarity with the modern tools required.

Digital marketing has several benefits in terms of career so this is one of the top career choice these days. In this article, we have covered the 8 reasons you should study digital marketing in 2024.

Table of Content

Top reasons you should learn SEO in 2024

1) What is Digital Marketing?
2) Career opportunity in Digital marketing.
3) 8 Reasons why you should learn digital marketing.

What is digital marketing?

Digital marketing is a strategy used to advertise businesses online. Examples of these channels include influencer marketing, email marketing, social media, and search engines.

Because digital marketing offers cost-effective channels and a targeted audience, many businesses now rely on it.

The term “digital marketing” covers a wide range of strategies. Lot of companies are now looking for a effective digital marketer to promote their business.

Career opportunity in Digital marketing

There are numerous career opportunities in the vast field of digital marketing. However, as we’ve already discussed, the field of digital marketing is growing quickly, so if you want to advance in it, you’ll need to be willing to pick up new skills over time.

Let’s checkout the best job opportunity in the field of digital marketing:

SEO(Search Engine Optimization)

One way to get your website ranked higher in search engine results is through search engine optimization. SEO is one of the best ways to expand a business and helps to generate organic traffic. Every month, a billion people search on Google, and SEO is necessary to direct the right user to your website.

There is a huge need for SEO specialists, and many businesses are willing to give a competitive salary to the right applicant.

PPC(Pay per Click)

Pay per click employs sponsored methods, such as Google Ads, Facebook Ads, LinkedIn Ads, etc., to increase website traffic. Reputable companies are willing to provide worthy applicants competitive salaries.

Email Marketing

Email marketing uses the email as a conduit to increase sales and conversions for companies. Companies are willing to pay a premium compensation package for good applicants because this is one of the most ROI-generating and cost-effective channels.

8 Reasons why you should learn digital marketing

Because so many organizations are investing money on digital platforms, there is a high demand for digital marketing professionals, making it the most demanding talent.


The disparity between supply and demand is substantial. Only 19% of professionals are well qualified to qualify, despite the fact that nearly 59% of organizations are using digital marketing.

See the following eight reasons for learning digital marketing:

High Demand

Nowadays, almost all businesses are searching for experts in digital marketing. Experts predict that every business will have a digital marketing staff in the coming years.

There are already over a thousand jobs in digital marketing, and demand for these positions is rising daily. Employers are willing to give worthy applicants a respectable salary.

Low barrier to start career

It takes a lot of money and effort to become an engineer, and you should devote four years of study to the field.

However, you can simply enroll in a three- to six-month course to master digital marketing and begin your career in the field.

The cost of digital marketing courses ranges from 15K to 2 lakhs. Yet, you pick the option that best fits your spending plan.

Digital marketing course banner image

Huge Salary Package

Companies are willing to offer hefty compensation packages in response to the growing demand for digital marketing specialists. According to a Glassdoor and PayScale poll, some of the salary packages for digital marketing professionals in 2023 are as follows:

Digital Marketing Manager – 76,000 USD/year
Social Media Manager – 56,000 USD/year
SEO Manager – 82,000 USD/year
Content Marketing Manager – 69,000 USD/year
Product Marketing Manager – 128,000 USD/year
Brand Marketing Manager – 97,000 USD/year

Recession Proof Career

Being able to work from anywhere with a laptop and an internet connection to expand a firm makes digital marketing a recession-proof career.

As the pandemic shown, many businesses closed, yet internet companies continued to develop at an exponential rate.

Start a business

To expand their businesses, several companies are employing digital marketing agencies. Establishing your own marketing agency is free of barriers to entry. A team of two or three people is easy to start with and can manage ten to fifteen projects at a time.

You can use digital marketing to expand your current business as well. Many well-known firms today got their start on the internet and have become household names.

Dynamic Career

Since digital marketing is constantly changing, it’s necessary to pick up new techniques, frameworks, tools, and abilities. You’re constantly kept up to date on the latest trends and updates.

If your sole reason for choosing digital marketing is to make money, you need consider other factors as well before starting a career.

As a result of their lack of skills, I have witnessed a number of people enter the profession and land low-paying jobs. Therefore, you should understand digital marketing if you’re ready to advance in your career.

Global work opportunity

Digital marketing transcends national boundaries. In fact, a large number of firms rely on overseas clientele, and the majority of their revenue originates from the USA, UK, Canada, Australia, and other countries. Many jobs are also accessible in these counties, and you can work remotely for foreign-currency-earning organizations.

Freelancing opportunity

Digital marketing is a great place to start your freelance career. Many businesses worldwide are recruiting freelancers from all around the world.

You can work from anywhere and make a significant money. There are no time constraints, but in order to advance in your freelance profession, you must practice discipline.


Anyone may advance in their career and make good money in digital marketing, making it a viable employment option. However, in order to become an expert, you should learn digital marketing; Checkout our advanced digital marketing program with placement assistance.

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